To be Prominent or Significant?
Many people seek prominence. This desire for prominence is spread across all areas of human activity, business, politics, entertainment, sport, family, religion, charity and more. Now certainly in something like entertainment it can be said that being prominent will draw attention to the entertainer and might get them more work. In today’s world of social media and the ability to broadcast one’s image to potentially millions, a desire for prominence has grown along with the ability to achieve it.
However, in life prominence does not mean that you are significant or important other than perhaps in your own eyes. For example in a company, some people will be very prominent but in reality, the success of the company is built on people who are unknown to most. Non-prominent individuals within companies are doing work that is vital and if they did not do it well or at all, would spell disaster for the company. These non-prominent people are indeed significant.
Prominent people can, in fact, become a distraction and even a danger to the business. A prominent person can say or do things that can suddenly plunge a company into the news for all the wrong reasons. Many readers might remember Gerald Ratner and his infamous after dinner speech that caused his downfall and seriously damaged a business’ reputation to the point of near collapse.
I am sure that you would rather be a significant person in your business and have people working for you that are significant and who make a positive difference.
The question to ask yourself is when it comes to your business is: Are you prominent or significant?
Entrepreneurs are often looking for “the one thing” that will make their business successful. Business owners everywhere are searching for the same magic bullet that will revolutionise what they do.
The truth is there is very rarely one thing that will have that big effect that they are hoping for. In the world of sport, the best athletes are continually looking at making many small changes, some are very tiny indeed. I remember when asked why the British cycling team had become successful it was mentioned that the way the cyclists had been trained how to wash their hands had an impact. Yes, you read it right. By washing their hands properly the team caught fewer colds and other illnesses which meant less lost training days and recovery time. A small change but it all added up with the other measures to remarkable results.
In your business, the same principle can be true. Look at the things you do. Where can you do things better, quicker, more precise, give your clients better value and so forth? There will no doubt be many small changes that you can make.
Don’t rest on your laurels
Just as the athletes don’t stop looking for those small improvements it will be necessary for you to do the same in your business. You might find that because we are all human some of the previous changes made have lapsed and people have gone back to their old ways. It will be necessary to continually review your business and make sure that you keep making those small changes and reimplementing any that have been dropped.
Small changes are the way to grow your business and will have a big effect. Be aware though that sometimes even though the changes required can be viewed as small they can be hard to achieve. This is especially true where people are required to do something a little different to what they are used to. People are often resistant to change and you will need to factor this into getting those small changes accomplished.
Wishing you success!
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