There are some things in life that divide people. Things that you either love or hate. In business this can work to your advantage but first of all let’s take a look at something that stirs the emotions, cats. One person I know says, “The only good cat is a dead cat!” whilst other friends absolutely adore them. I will ask you; Cats, do you love them or hate them?
I will now present a few arguments for and against cats.
Cat lovers find that cats are good company. They will sit on your lap and purr away quite contended. They love to be smoothed and fussed over. Cats will get on with their life whilst you are at work and are quite happy going out on their own and will come back without being called.
Cats will entertain themselves for hours on end. No need to throw a ball or a stick to be fetched. They do not need to be taken on walks several times a day. Their independence is brilliant!
Cats scratch! They are disloyal as they will go where ever anyone feeds them. Cats will turn on you once they have received enough affection. Cats dig up my garden! Cats ruin furniture. Cats can’t be taken for walks or play fetch the stick. Cats are arrogant and their friendship is fake. Cats bring in gifts like mice, birds and fleas!
Who wins? The choice is yours!
Love and Hate in Business
In business love and hate can work well. Just as some people love cats and some people hate them. Here’s why.
Think about Marmite? People either love or hate it. Marmite have run advertising campaigns based on the fact that many people hate Marmite. A product that divides people is no bad thing because the people that love it will buy it.
I know people that would not be seen dead inside a McDonald’s whilst others enjoy a Big Mac. If 50% of the world hate McDonald’s and 50% love it then that is fantastic number of potential customers.
If a business produces a product that people neither like nor dislike you could say that 100% of the world’s population are potential customers. However it is having a product that people will love is far most important. If people are not excited by a product they will not be driven to buy it. It is better to have 1% of the population who love it and 99% who hate it, if that 1% gives you a good business and profit rather than 100% who don’t particularly care.
What can you do to make people love your product or business? If it makes some people hate it don’t worry. You are looking to create a market of people who love your product and not simply trying to appeal to all tastes and end up with a bland product.
You need to think of ways that will make your product stand out and excite people. It could be taste, colour, design or style. Experiment with some market research. Look for those that light up at seeing your product and those that grimace. You need extreme reactions. Divide and conquer!
What are your thoughts? Please leave your comments in the box below.
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This article has also been published at Factoidz