Each one of us is unique and this is something that we can use to promote our business and build our brand.
One of the best examples of this must be that of Donald Trump. He has built his property empire on the name Trump. He names his buildings with his name attached such as Trump Towers, Trump Plaza and Trump International Hotel.
His name is his brand. The tactic has worked well. He has developed his business through his personality, determination and hard work. He has built a name that is linked to quality particularly in real estate and golf courses.
This should inspire entrepreneurs to do the same. It’s not a fancy business name or logo that gets you business. It’s your name and reputation that do. What does your name stand for? What do people think when they hear your name?
These are the questions that we should think about and build our business around our name and personality. Donald Trump and others have shown that it works. We can do the same.
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