Everybody is a salesperson
Many people say that they can’t sell. Some will say that “salesmen are born and not made”. Others will say that it takes a special breed to be a salesperson. It is true that some people seem to have a natural disposition to be salespeople however there is one thing that gets overlooked. What is that?
Everybody is a salesperson -Sell Yourself
The thing overlooked is this. All of us have to sell during our lives. This is not necessarily selling goods commercially but we do have to sell ourselves. Just think for a moment about the last time you applied for a job. In the letter you wrote, your CV and the application form you completed you have to sell yourself. Why should the company choose you over someone else for an interview? When you get that interview you will have another and very important opportunity to sell yourself. The job that you are applying for might well have nothing to do with sales and yet most likely you will have to display some selling skills to get the job.
There is another instance that comes to mind when I think that everybody is a salesperson. You meet someone you like and are romantically attracted to them. You want a date and now you have to sell yourself and show the person why they should date you. The last thing on your mind now is that you are selling but in reality we will use some sales techniques to get that date.
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Yes – everybody is a salesperson
Yes everybody is a salesperson. Some are naturally good at selling products, some can be trained to do so but all of us have skills that we can use to sell ourselves. In business you will have to sell yourself even if you are not directly selling products.
For a moment think of the great entrepreneurs. These people in the first instance are selling themselves and they become a brand and trusted. This makes it easier for them to grow their businesses. Each of us in business can learn from this and improve our skills to sell (promote) ourselves.
I would also add that improving our skills as a salesperson is a good thing to do. Set aside some time to go on a course or two, read books and watch videos. Learning new skills is always good for us and adds value. You might never become the greatest salesperson in the world and the reality is that unless you want to sell products you don’t have to. However you will always have to sell yourself and show others that they should deal with you. So indeed not just you but everybody is a salesperson.