FaceBook for Business

Facebook For Business

Most people know that Facebook was originally intended for college students in the US to be able to keep in contact with one another.

However, it is now widely used for business purposes. Each user can create an individual profile with pictures, information about their interests and details about their lives. As a result, it enables users to contact literally millions of people from all over the world, and who can easily be put into categories such as geographical location, educational establishment, political view, workplace etc.

Using Your Account Wisely

As users are only entitled to have one Facebook account, it is vital at the outset that you decide whether you will use Facebook primarily for business or for personal use (and therefore have your business or personal contacts on it.) It is possible to separate the two: you can keep your personal contacts as your friends, while setting up a fan page for your business.

Do Your Research

As with all marketing strategies it is vital that you take time to consider how you will use Facebook to promote your business.

Look at your competitors’ pages: who has the most successful Facebook page and what makes it so effective? You’ll notice that blatant promotion of their business is generally not the main focus. For example, if you put too many links back to your website this will quickly put other users off.

Facebook can be an effective way to announce important developments related to your business to a large number of people simultaneously. Invitees to your event can visibly RSVP, which can also be an effective way to reaffirm its importance.

Of course, you’re not limited to just using Facebook to enhance your business status online. Linkedin offers a professional, adult atmosphere; Twitter is arguably the ‘hot’ social networking site of the last 12 months; and of course there’s MySpace: these each have their own strengths and features and can work well for different types of businesses.

However, before you use a social networking site to promote your business it is imperative that you have a clear idea of your strategy and what it is you intend to achieve before embarking on any kind of social networking activity.

Any thoughts? Please feel free to leave a comment below.

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3 thoughts on “FaceBook for Business

  1. Hmm, no comments on this!

    I think Facebook is a very good way of promoting your business, but it is important to keep the personal and business sections separate. You might not want your clients seeing your stag do photos!

    Set up a business page, which can then be linked to applications such as hootsuite. This means you will be able to link your twitter, linked in etc. posts.

  2. Facebook Pages are a great way to focus your business efforts and can easily link with Twitter, pull in an RSS feed from your blog and much more using FBML.

    Your personal account can then float over the two areas (biz & personal) or be kept purely for personal. Though that’s very difficult as business contacts will more than likely want to connect with your personal profile as well as your business fan page

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