When you listen to some Internet gurus you would think that only online marketing works and that offline marketing is dead. In fact that is complete rubbish! There is more offline marketing that is effective than there is online. Why can I say that?
To answer that question think about just some of the offline marketing that we come across every day.
TV / Radio advertising
Adverts on buses & trucks
Posters and other in-store displays
In store promotional counters (taste & see)
Leaflets and brochures
Newspapers & Magazines
Promotional Material such as pens, T-Shirts, Umbrellas
The list could go on but I think I will stop at this point. As you can see there are many ways that you can market your business offline that online marketing can’t even compete with. However online marketing is very important but don’t be conned into thinking that it will replace offline marketing for most businesses. Indeed it can be said that offline marketing is not dead.
What do you to market your business offline? Please leave a comment below.