“It’s not what you know, but who you know” is a phrase that often is used by people to describe how you get things done and succeed in life.
There is a lot of truth in that saying and that is why many business people spend time networking. This can be at networking events, seminars, online, on the golf course, the country club, the pub or anywhere else that they can meet people with whom they can either do business or be referred to the right people. Yes, networking is often about meeting people that have the connections and not necessarily the direct contacts.
Many networkers go to events and forget that people lead to people. You never know who the people you meet know or who they are related to. Treat every person you meet with the greatest respect when you network. Build a rapport with everyone without being pushy or even selling your business to them. You will find articles about networking here at The Entrepreneur Club.
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