The Zappos Core Values

July 1, 2011

Zappos is a huge success! Why did this happen? What are the core values that made Zappos grow so quickly and become such a successful business?

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Tracking Your Advertising Campaigns

June 13, 2011

Tracking Ads There is a saying that has been attributed to a number of people that says, “I know that I waste half of my money on advertising but not which half”. Whilst in the past that may have been true there is no excuse today for not knowing how your advertising campaigns are working. [...]

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Video: Top 10 Mistakes Made by Entrepreneurs

June 7, 2011
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You Have to Speculate to Accumulate

May 23, 2011
Speculate to Accumulate

Speculate to Accumulate I was told some years ago “you have to speculate to accumulate” if you are going to get anywhere in business. This has always proven to be a true statement. Why Speculate to Accumulate? Every business needs an investment in both time and money. If you don’t give your business the time [...]

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Setting Up A Home Office

May 20, 2011
Setting up a home office

Setting Up A Home Office So you have decided to work from home and are setting up a home office. Working from home is a very cost effective way to get your business started and as long as your tenancy agreement or any covenants on your home do not prevent this then it is worth [...]

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Bartering: Can it Work for Business?

May 19, 2011
Bartering - can it work for business?

Bartering Bartering is the original way to trade before money came of age. Is it still feasible to barter to do business today? Bartering in 2011 Bartering is a great way for businesses that have a need for a product or service but may not have the cash to pay for it. In the current [...]

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Have you been to a Jelly?

May 12, 2011
Visiting a Jelly can help your business

What’s a Jelly Now this is not the sort of jelly that you have at Kids parties! A Jelly is where a group of people go to a meeting place and work at their businesses with others. You take your work and laptop with you and can enjoy time in the company of others. It [...]

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Offline Marketing in an Online World

May 6, 2011
Offline Marketing

Offline Marketing   Offline marketing is not dead! Many people feel that with the Internet now being so widely available that the only way to market and find customers is online. This is not true and business owners should not cast aside offline marketing as something outdated. Image: renjith krishnan / FreeDigitalPhotos.net Why use Offline [...]

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What is Your Shop Window?

April 29, 2011
Shop Window

Shop Window All of us from time to time look in a shop window. Retailers use the shop window to entice us into their stores to take a look at what they sell and hopefully encourage us to buy from them. Good retailers spend a lot time planning their shop window and working out what [...]

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British Bank Holidays

April 26, 2011

Bank Holidays People in Britain love what are called Bank Holidays. In some countries special days when people take a holiday are called national holidays and are dictated by government decree. April Bank Holidays Some business owners are complaining this year because of the bank holidays. There have been Good Friday April 21st and Easter [...]

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