Successful people are regarded as experts in their field.
We could therefore say that to be successful you need to be an expert. So how can you position yourself as an expert?
You are an Expert!
The first way that you may think of is simply to be good at what you do! Your customers will recognize in your work that you understand your trade and have the necessary skills. A skilled builder, plumber, web designer or lawyer will be recognized by their customers by the way in which they work. This will bring you repeat business from your customers and referrals.
However that’s fine for when you have those customers. How though can you position yourself as an expert with people who have not seen your work and do not yet know you? These are the people that you want to become your customers.
Traditional advertising may attract attention but simply telling people that you are an expert does not mean that much as many people have found out. There a number of ways that you can position yourself as an expert and these are the main methods that are used.
Attend networking events and get to know other business people. Give freely of your time so that those attending get to know you and learn about you and your business. It will soon become evident that you know your subject well and can be recognized as an expert. You should also network using Twitter, Facebook and Linkedin to let the world know what you do and for others to get to know you.
Comment on forums
Find forums where people are looking for answers and information about your specialism. Comment on those forums and be helpful to the users. After a while people using those forums will begin to recognize you as an expert and this will raise your profile in their eyes.
Blog about your expertise
Blogging is a tremendous way to talk about your field and provide information that shows you are an expert. Try to create posts regularly so that readers come to expect fresh information and will become regular readers of your blog. Your expertise will shine through and when your readers need help they will know who they can trust and employ.
You can write articles not just for your own blog but other websites and article websites such as Ezine and Factoidz. It would also be worthwhile submitting articles for publication to magazines and newspapers. You own local newspaper may welcome having a source of articles that their readers would be interested in. You may even get a write up about you!
Be prepared to speak about your business and field of expertise at events such as networking groups, schools, associations, trade shows etc. Those hearing you speak will automatically place you as an expert in your field or otherwise you would not be speaking to them. Time, effort and money spent on learning public speaking skills is well spent.
Radio stations often have discussion and news programs and if you become known to them about your specialism you may well get a call to be interviewed or take part in a discussion program.
Invest in yourself – stay on top
Make sure that you spend time keeping up with new developments and honing your skills. We live in a fast moving world and some skills are changing rapidly with new technology. Would you want a repair man to service your TV who had touched a TV since 1960 or even 2000? Not likely! Take the time to read all that you can to learn new things and attend training courses and seminars where appropriate. Being an expert is great but it also places the demand on you to remain one! Always remember that even the best experts don’t know everything and probably never will. There is always room for improvement and something new will always come along in the future.
So you know you are an expert. Now it is time to let the world know! By following the activities described above you will be like many others.
A recognised expert in your field!
The Entrepreneur Club
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