Comments on: Small Changes – Big Effects

By: Erika Smith

Erika Smith — Mon, 02 Aug 2010 05:24:19 +0000

Another great blog and excellent content – followed by interesting discussion.

By: Shane Hudson

Shane Hudson — Sat, 31 Jul 2010 19:40:44 +0000

I completely agree! What is the point of drastically changing the way you work when you can improve the same thing by changing a single tiny little thing.

The devil really is in the detail!

By: Iain McIlwee

Iain McIlwee — Thu, 29 Jul 2010 08:10:09 +0000

Great post. So easy to miss what is under your nose.

My old boss always used to say revolution is the enemy of evolution and drive home the importance of looking where you are stepping as well as where you are going.

By: Phil Hendy

Phil Hendy — Thu, 29 Jul 2010 05:14:06 +0000

I think a key point to note about small changes is that they may not be noted elsewhere. As you say in the carpet example a 4p increase nobody cared about. Raise it by 50p and you would (probably) have lost a lot of customers.

I often advise people when starting up a business (see my previous blog) to take small steps and spend money wisely!

By: Roland Millward

Roland Millward — Wed, 28 Jul 2010 16:20:54 +0000

Thanks Simon for your comment and points that you make.

By: Simon Thurston

Simon Thurston — Wed, 28 Jul 2010 16:14:42 +0000

This is an extremely pertinent post, particularly given today’s economic climate.
I see many businesses who were doing well during the ‘good times’ who are now struggling, but they have no idea what they should do. The key word here I feel is “testing”, because it is possible to test changes to prices, website/advertising copy, sales processes etc, so that you can find out exactly what works and what does not.
In fact NOT testing changes is a huge mistake, and one that I see many businesses make and as a result they have no idea what works and what doesn’t.
For example … I ran a test with a client recently where one advert pulled in more than 485% better than his previous advert. He now knows that this advert converts well, but I have him testing it against another advert to see if we can beat that.
Also, what Roland says about keeping in contact with customers is absolutely critical…
…Did you know that the easiest (and cheapest) people to sell to are your current customers. The second easiest are referrals from current customers, and the Third easiest are lapsed customers. Ideally in my opinion you should be in contact with a customer at least once a month in one way or another, be it an email newsletter, physical newsletter, postcard, special offer, phone call etc.
This always puts you in the front of their mind and will ensure loyalty from them, and very possible more referrals.
Simon Thurston´s last [type] ..Comment on Tips to get indexed in Google by Simon

By: David Trees

David Trees — Wed, 28 Jul 2010 14:25:49 +0000

Hi Mr R,

Another great article. I wholeheartedly concur with you. A comfort zone can become a coffin zone so quickly. Both are abreviated C.Z.

The only things in life that don’t change are dead things, even though they change for period of time, the change isn’t for the good.

I will make sure there is nothing smelling dead in my systems and
strategies.
D

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