The 3 Second Rule – 5 Tips to keep visitors on your website

The attention span of web surfers is very low. Your own experience is likely to tell you that when you visit a website unless it appears to be what you want it to be you will soon leave and return to your search engine.

It has been calculated that when you build a website you should be able to capture the viewers attention in just 3 seconds. If not you are likely to lose them no matter how good your product may be.

Here are some tips to help you keep your website within the 3 second rule.


Make sure that your homepage loads quickly. Not everyone has super fast broadband. It is best to avoid using any large files that can slow the loading time down. Graphics are good but the resolution needs to be optimized for fast loading times.

What’s in it for me?

When a visitor arrives at your site they are asking themselves, “What’s in it for me?” They need to be able to see what you are offering and that it fits in with the search terms that they are likely to have used. If your website looks like it can help them they will read on.

Colours and images

Your website needs to be attractive. Avoid colours that are too bright and hurt the eyes. Colours should also match and be careful that any background images do not detract from the overall effect of the website.

Navigation Links

How easy it would it be a for a first time visitor to find their way around your website. Links need to be clear and in a logical order. Group links when you have a number of them into categories that are sensible for any visitor to follow.

Highlight the most important value and benefits of your company

Within those few first seconds visitors will simply scan read your page therefore make sure the most important details stand out. You need what in effect are bullet points that leap off the page and cannot be missed.

By applying these 5 tips you will increase the amount of time that people will spend on your website and therefore increase your chance of doing business with them.

If you have any comments about this post please leave them in the box below.

Roland Millward
The Entrepreneur Club

Image: Salvatore Vuono /


3 thoughts on “The 3 Second Rule – 5 Tips to keep visitors on your website

  1. Good point about loading. There is nothing worse than either a Flash page or video that is taking forever. Looks great but slows down the system and can sometimes take an age.

  2. Hi Marc
    I have looked at your website and it does serve both purposes well. It is clear and is easy to see to the first time visitor what you are all about. Having your own personal website may give you a second way of generating traffic but of course you need to be careful not to dilute your efforts and lose traffic that may bring you in business.
    Perhaps other readers of this will take a look at your website and express their thoughts.
    Best wishes

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