The Power of Networking

How often have you heard this said, “It is not what you know, but who you know.”

Today many people who find a new job do so because of knowing the right person. That may be the one who will employ you or more often someone that can recommend you to that one. In business many business deals are done because of knowing the right people.

Is this all a matter of chance or is there a way to increase your opportunities for success through having the right contacts?

Networking – making contacts.

There is a whole world of people out there waiting to be discovered and it is surprisingly easy to find the ones that can help you and for you to be able to help others. It is called ‘networking’ which where you develop a network of people that will be useful to you and you likewise to them. They may be people from the same field that you work in or from many varied backgrounds who potentially have the right contacts.

Where can you network?

Surprisingly for many people it starts with the people you already know including your own family. They may not be able to give you a business contract or a new job but if you take the time to explain to them what you are looking to do and what kind of people you need to meet one of them may be able to help. They may directly know someone or someone they know may have the right contacts for you. Therefore step one is not to be shy in telling people what you are trying to achieve and soon you will find people willing to help you.

For most people this network may be too limited in size especially if you are looking for many business contacts but it is one not to be ignored. How though can you find more contacts?

Network Groups

There are network groups throughout the world where people meet to make contacts and build relationships. Here in the UK there are many commercially operated groups as well as groups set up in local areas by business people with a common interest. These groups often have early morning breakfast meetings that allow members to get to know each other and be able to refer business.

I can give a good example of a breakfast network and I would recommend that you take a look at 4Networking. This group has meetings all across the UK and they allow members of any profession to meet 4 times a week and have 3 guaranteed appointments. The philosophy of the founder Brad Burton is Meet, Know, Like, Trust. This summarizes what networking is really all about. You meet someone, get to know them and like them. You eventually build trust and will do business with or recommend them to others.

Networking Online

There are many ways to make contacts with people online that can help you. Social Media websites such as Facebook, Naymz and Linkedin all play their part in you building online contacts and of course these can easily be anywhere in the world. Twitter is an extremely good tool for building an online relationship that can lead to offline as well and many are building business networks using this tool.

Save a Fortune

Many businesses continue to spend a large amount of money on traditional advertising and yet all of them will tell you that the best business they get comes from referrals or recommendations. When you network you are building a team of contacts that will give you recommendations. People who are good at networking do not go to meetings or meet people online and try to sell to them. They take time to get to know each other and build trust. Once that trust is established recommendations pour in and prove that their time spent in networking properly have worked. They have saved a fortune in adverting costs and have seen their business grow considerably.

Networking is a powerful tool that no business should ignore. If you are good at what you do and your customers look after you with referrals just think about how having another team of people doing the same thing will benefit your business and its profitability.

Do not delay!

Now is the time to take action if you are not already networking. Learn how to use Social Media correctly and find networking groups in your area. It will pay huge dividends if you do!

Roland Millward

The Entrepreneur Club

Roland Millward is the founder of The Entrepreneur Club and a keen networker in the UK. You can find Roland on Twitter, Facebook and Linkedin.

Roland teaches people how to use networking social media for their business and the principles can be used anywhere in the world. His motto is “make it happen” and networking can do that for your business. For more details visit RolandMillward.com

Image: Salvatore Vuono / FreeDigitalPhotos.net

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3 thoughts on “The Power of Networking

  1. Another great article Roland. As you know I am a big advocate of networking and in particular 4Networking. It has massively helped me grow my business rapidly. The majority of my business comes ‘through the room’ at networking meetings. This can be by way of recommendation or referral and is not necessarily from people who are already a client of mine!

    By the way Roland you forgot to mention the Wiltshire Business Club as a top local independent networking organisation!!!

  2. From the little networking that I do I am very pleased to have seen the benefits already. I would really like to join in more with other groups but I do have problems fitting it in. Partly because they always seem to clash with existing work schedule. However I do find virtual networking easier, 10 mins or 30 mins can be slotted into the working day.

    Does anybody else have these issues?

  3. Emma.
    I think that many people have this problem especially when they have young children. Networking online is something that can be done though without even leaving home!
    Roland

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