There is no such thing as bad publicity!
This saying has been around for years. However is it really true?
When we read or hear about a business or person in a bad light, whether that turns out to be true or not, we will naturally shy away from them. Of course some people especially in the entertainment world seem to relish in the bad boy / girl image and will deliberately do things to get publicity. They create an image just to get a certain kind of attention. For these people you might have an argument that there is no such thing as bad publicity.
The reality for the vast majority of us though is that we want good publicity and to build a good reputation.