Tweeting for Business?
Social networking sites such as My Space and Facebook are used by businesses as part of their marketing repertoire, but it is widely accepted that this type of media is not the same as traditional marketing communications. Broadly speaking, if you are going to Tweet, you have to ask yourself what it is you have to say.
Social networking is all about people keeping in contact with other people – rather than companies and organisations broadcasting en masse about internal achievements.
What To Tweet?
Ok, so we’ve established that you shouldn’t drone incessantly about how great your business is, or you’ll lose listeners very quickly. So what should you be Tweeting about? The most important thing to remember is that the people who follow you are multi-faceted rather than one-dimensional corporate beings. Tweets should cover a variety of topics, and Tweets about your business should be engaging, informative, and be relevant to their audience.
Of course, Twitter isn’t just about keeping your followers in touch with you. It’s also a great way to gauge public opinion on trends, brands and attitudes in your particular industry, community etc. In fact, this can be a good way to begin on Twitter: track what’s being said by and about your competitors before you post your own Tweets.
Like other forms of internet marketing, Twitter can be a great way to increase your status and business reputation.
However, this is only the case if you take the time, prior to starting to use Twitter, to establish a definite strategy for your business on Twitter. It’s always advisable, once you’ve registered your account, to upload a picture and then take some time to listen before you embark on an active Twitter strategy. Of course, it can also be particularly effective to allow your employees to Tweet on behalf of your business.
Sounds risky? Yes, but it can be surprisingly effective. Positive, pro-active employee Tweets can be great PR for your business, but if you don’t let your staff Tweet, what would negative publicity on Twitter do for your reputation management strategy?
Please feel free to leave your views and questions below.
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