Twitter is Dead
Has this headline grabbed your attention? Headlines are very powerful as the newspaper industry has long known.
Is Twitter dead? Thankfully I am delighted to tell you that it is very much alive! Please accept my apologies for worrying you. I have issued this headline to show the power that words have and particularly when used in announcements that affect the readers.
Words are very powerful things. They invoke reaction deep within us and in business we need to let people know about our products and often it is our words in the form of headlines that will attract attention.
Those headlines can be at the top of an advertisement, leaflet, blog post, tweet, facebook message and so forth. What we say needs to to targeted to the right audience. “Twitter is dead” works well as a tweet because everyone reading it is using Twitter. However as a headline in a gardening magazine most readers might just think, “So what!”
When we send emails to our list it is no surprise that the number of emails that get opened and read will depend on the headline. With most people now receiving hundreds of emails a week it will be the headline in the email that will make people either open it or delete it. We need to give a lot of thought to what we write in those titles.
The good news is that Twitter is alive and doing well so please relax and enjoy your day. However thank you for reading this article and I would like your thoughts about it, so please leave your comments in the box below.
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