Twitter fans have developed a whole batch of uses for Hashtags represented by this symbol #. They are ideal for searching for subjects where people have included the hashtag in their tweets. Often they are used during events such as sporting events or TV shows so that people can meet up on Twitter and discuss these together.
The best way to follow a subject is to set up a search column in your Twitter application such as MarketMeTweet, Tweetdeck or Hootsuite. Those that like Formula One motor racing use #F1 to talk about the race whilst in progress or during races. However I would like to discuss ways that the Hashtag can be used for business.
I am a member of a Business Breakfast Network 4Networking and one of the hashtags that many members use is #4N that allows members to send out tweets with the #4N tag included in the tweet and allows members to see your tweet even if they are not following you right now. Other groups also use hashtags to help members network through Twitter. This is a great boost for business networking because by using the hashtag you can meet people that you would ordinarily have little chance of meeting otherwise.
There are also a couple of useful hashtags for homeworkers to meet up and find others to network with. #elevensestime is set for 11:00 am to have a coffee / tea break and meet up for a chat along with #watercoolermoment for those of us that miss that human contact around the water cooler.
When you see someone using a hashtag that could lead you to a group of potential prospects for your business why not check it out? Don’t go straight in using the group as a ‘selling opportunity’, rather follow true networking principles and let yourself be known to the group and contribute to it and build genuine rapport within that group and let them get to know and trust you.
You might also be able to create a hashtag for your business / brand that you can use to let your customers know about any special offers or events for them to attend. Let your followers know the tag and promote it on your website. Check out that no one else is using it before you do. Hi-jacking won’t be appreciated. Simply use Twitter search to see if anyone is already claiming it.
How do you use hashtags for business? Have you found they work for you? Are there any hashtags that you would like to share with our readers? Please leave your comments in the box below.
The Entrepreneur Club