What is Your Unique Selling Point (USP)?

Anyone trying to promote your business would ask, “What is it that makes your business different to the competition?”

They want to know what your USP – Unique Selling Point is. This selling point can then be used in a way that will attract new customers. For instance it could be the fastest delivery, 24 hour service, free delivery or a host of things that are different to your immediate competition. Such things though are somewhat transitory in nature as the competition is likely to imitate anything that works.

What is your USP?

Small businesses and individuals have a USP that cannot be beaten. This is so unique that you will never find the competition able to match you! What is it? Look in a mirror and you will see that the answer is staring you in the face. It is YOU!

You are unique, you cannot be imitated. This gives you a real advantage in that you can create a personal brand around you as a person. If you are not already then you need to become the sort of person that people like to be around and know. You can do this face to face or on a wider scale using social media. At every opportunity rather than sell your product or service sell yourself as a person as a decent human being. By being helpful, friendly and giving support to others you will find that this will come back to you in the form of business and referrals.

Build your own Personal Brand

Many successful business people have built their own personal brand and have done so through networking with others both in person and online. You will not get overnight success with this method but over a period of months and years you will build a personal brand that could not be obtained by any other method. It goes back to the old saying that people buy people. Those words are so true and no doubt you have bought things from people because you like them not because of the price. You like them because you trust them and you have built that trust over a period of time. Of course that person has not let you down. They will still need to deliver good service otherwise they will soon lose that trust and when you sell to anyone that will be true too.

Using Social Media to Build your Brand

With the use of social media now becoming so prevalent it has never been more accessible or easier for anyone to network and meet potentially thousands of people with whom they can build a brand and a great reputation. Twitter, Linkedin and Facebook have all proved to be excellent tools for demonstrating that you are someone worth knowing, a helpful and friendly expert in your field. You can use these types of media to promote your blog that contains helpful information and answer questions or point people to useful sources of information. You can also let people know something about you as a person and make friends as well as eventually new customers or business contacts. It is important to give before you can expect to receive.

If you would like help in getting your own personal brand through social media please contact the author of this article to find out how. Click here.

Roland Millward
The Entrepreneur Club

Image: graur razvan ionut / FreeDigitalPhotos.net


5 thoughts on “What is Your Unique Selling Point (USP)?

  1. Strictly speaking it’s a Unique Sales Proposition, but that’s just the old pedant in me coming to the surface (I actually left one job because my boss used to call a selling point).

    But you’re right in terms of each of us being our own USP and building from there. We’ll never please all of the people all of the time, but you won’t please enough people to be successful if you can’t be yourself.

    A diamond doesn’t look too good in the rough. Take what you are and polish your talent. As you say, it takes time, but the results are worth it.

  2. This is particularly relevant for small business. I have built my accounting practice on the fact that I am the brand. It seems to have worked so far!

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