“It’s not what you know but who you know!”
That saying has been used for many years and does have real meaning. In business good contacts or connections are vital. For entrepreneurs networking should be the first choice route for building a business. The people you meet when you network are your potential customers, suppliers, collaborators, providers of leads and sources of advice.
Types of networking
Networking both in person and online is one of the best ways that you can meet people who can help you in your business and likewise you can help them. There are many business network groups around the world and quite likely in your own town or city there will be a number of them. Some groups are set up on a national and even international basis whilst others are very local to your area.
It is good to get out and try them out before joining and many will welcome you as a visitor to do just that. If they don’t welcome visitors then you are probably better off avoiding them.
Online there are also many ways to network and one of the leading websites offering this facility is Linkedin. When you go online you need to interact with people and this is done by using the discussion groups, answering any questions that you can and seeking advice where you need it. Use the discussion groups to build up your relationship with people in the group and hence you are building a network of contacts.
There are many ways online to network and the power of Twitter and Facebook should also not be underestimated. This article has not been written to show you how to use these forms of networking but why you should. The reason is using online networking will give you access to people that you would not normally encounter in person to person networking. This may be due to the distances that you live apart from each other.
The Benefits of a Network for an Entrepreneur
Having a network of people will enable you to promote your business much more quickly and effectively that if you were to endeavor to make appointments with the representatives of companies whom you do not know. We all know how difficult it is to speak to someone important in a company. There is a whole brigade of people whose role is to prevent callers getting through and ‘wasting’ the time of directors and business owners.
Your network both online and offline could give you access to many people that you can speak to or be introduced to by members. Networking opens up a world of contacts and if you work hard at networking the results will be truly amazing.
The Entrepreneur Club
This article has also been published at Factoidz