How do you get a press release published?
Press releases are a great way to promote your business to a larger audience and for free.
Journalists and editors are always looking for articles because it makes their lives easier when the work is supplied to them. We can and should include radio and TV stations in our target as the publicity from these can be very good. The question must be, “How do you get a press release published?”
Know the publication
Before submitting a press release to a publication you need to know what the publication contains. Would your press release interest their readers? Your release could interest their readers if it is written in the right way and that you are approaching the story from the correct angle. For example an environmental magazine would not be interested in promoting car accessories but may well publish an article about a device that reduces emissions from cars.
TV & Radio Stations
For TV and radio stations you will need to approach the release differently. You are not submitting an article to be read out but will want the editors to contact you to either make it a news item or something worth interviewing you about.
Within this article I will concentrate on printed forms of media i.e. newspapers and magazines.
How to write your press release
When you start to write your press release you should be thinking about writing it for the journalist that will read it and not your customers. The journalist is not someone wanting to buy your product but is looking for a newsworthy or interesting story. You need to write it in a way that will be of interest to the readers and that is why I wrote that you must know the publication. You must therefore be prepared to write several releases to suit each type of publication that you are issuing a press release to.
The right length
Keep your press release to the point. Ideally it should not exceed 400 – 500 words. A release is not meant to tell the whole story but rather to attract the attention of the journalist who can if they wish follow up your release and ask for more information and possibly an interview.
Get your release into the right hands
You could of course send your release by post or email addressed to the editor. However in this modern world of the Internet quite often you can obtain the email address of the journalist that deals with your type of news / interest item. Visit the websites of the publications and you will often find a list of the email addresses of the journalists.
To find out more about doing your own press releases and PR please click here.
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